Partner Marketing Lead

Affirm is seeking a dynamic and passionate Partner Marketing Lead to drive co-marketing initiatives in partnership with our valued merchant partners across North America. You will execute strategic cross-channel marketing campaigns that align with our shared marketing goals and objectives.

You'll work closely with external and internal cross-functional teams including Client Success, Sales, Communications, Brand and Creative, Product Marketing, and Legal and Compliance to ideate, plan, and deliver impactful campaigns aimed at driving GMV (gross merchandise volume), brand awareness, new user acquisition, and lifetime value. You should feel comfortable working across several different industries including home, fitness, electronics, fashion, and omnichannel retail. You’re a strategic marketer who’s eager to navigate complex challenges and are equipped to build strong, long-term relationships with marketing counterparts.

What You'll Do:

• Support development and lead execution on a wide range of full-funnel co-marketing campaigns across verticals and marketing channels. From go-to-market plans to monthly strategy planning, this role will work with cross-functional leaders internally and externally.

• Nurture marketing relationships with a select set of merchant partners, leading marketing strategy, planning, and execution of campaigns to drive growth for Affim and partners.

• Partner with cross-functional internal teams to drive process efficiencies and share learnings to inform future-state.

• Manage inbound RFP requests, supporting the development of dedicated marketing plans and providing expertise for prospective partners. 

• Help identify campaign targets driven by business goals focused on acquisition, engagement and loan origination.

• Work closely with the Brand & Creative team and external agencies to create and develop campaign creative and content assets.

• Support business critical processes such as maintaining the partner marketing budget, comprehensive co-marketing calendar, compliance submissions and more.

• Leverage industry knowledge and research to develop vertical-specific marketing strategies and plans that drive business goals. 

• Manage merchant selection process cross-functionally to support integrated marketing moments and campaigns. 

What We Look For:

• At least 6+ years in Partner, Brand, Integrated, or Product Marketing experience.

• Experience working with partners to co-develop plans and launch marketing programs across multiple media channels.

• Analytical thinking and data oriented. Focus on performance metrics to build high performing campaigns that deliver results.

• Excellent interpersonal and communication skills to work effectively cross-functionally.

• Ability to influence teams and individuals as well as effectively leverage and utilize resources and relationships for optimal results.

• Motivated self-starter always looking to share acquired knowledge with others.

• Experience working with online retail, merchandising, and customer acquisition.

• Understanding of cross-media strategy, planning and measurement.

• Experience writing creative briefs, testing creative and adapting based on insights.

• Background using both brand marketing and performance analytics to continuously optimize.

• Expertise in both online and in-store retail marketing. 

• Understand the media landscape with paid media experience preferred.

• Experience marketing across North America, particularly US and Canada, preferred.

• Experience in the home, fitness, consumer electronics, and fashion industries a plus.

Pay Grade - I
Equity Grade - 5
Employees new to Affirm typically come in at the start of the pay range. Affirm focuses on providing a simple and transparent pay structure which is based on a variety of factors, including location, experience and job-related skills.
Base pay is part of a total compensation package that may include equity rewards, monthly stipends for health, wellness and tech spending, and benefits (including 100% subsidized medical coverage, dental and vision for you and your dependents.)
USA base pay range (CA, WA, NY, NJ, CT) per year: $115,000 - $155,000
USA base pay range (all other U.S. states) per year: $102,000 - $142,000
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