Multi Channel Marketing and Integrated Campaigns Lead

Working at Atlassian
Atlassians can choose where they work - whether in an office, from home, or a combination of the two. That way, Atlassians have more control over supporting their family, personal goals, and other priorities. We can hire people in any country where we have a legal entity. Interviews and onboarding are conducted virtually, a part of being a distributed-first company.
Role Overview:
As the Multichannel Marketing and Integrated Campaigns Lead, you will play a pivotal role in orchestrating and optimizing our marketing efforts across various channels-digital, social, email, events, community, content syndication, paid media, SEO, and more. You will own the strategy, execution, and performance measurement of campaigns aimed at driving product adoption, nurturing leads, and building lasting customer relationships. A deep understanding of Atlassian and it's flywheel motion for it's suite of self serve products will be critical in ensuring that our marketing initiatives align with a self-service, low-friction onboarding experience.
Key Responsibilities:

• Channel Strategy & Execution: Develop, manage, and optimize marketing campaigns across multiple channels (paid search, paid social, SEO, content marketing, email marketing, partnerships, and more) to drive user acquisition, activation, and retention.
• Data-Driven Growth: Collaborate with the Growth, Product Marketing, and Sales teams to analyze performance metrics, track KPIs, and identify growth opportunities across the customer flywheel lifecycle targeted towards SMB Customers. Use data to refine strategies and improve marketing ROI.
• Product-Led Acquisition: Design and execute campaigns that focus on product engagement, leveraging freemium models, free trials, and onboarding tactics to turn prospects into customers.
• Cross-Channel Alignment: Ensure all campaigns across various channels are integrated, consistent, and cohesive. Align messaging, creative assets, and audience targeting to ensure maximum impact.
• Audience Segmentation & Targeting: Leverage insights and segmentation techniques to reach the right audience at the right time. Tailor campaigns to specific personas, industries, and buying stages.
• A/B Testing & Experimentation: Design, implement, and analyze A/B tests to optimize campaign performance and user flows. Continuously experiment with new ideas, channels, and tactics to drive growth.
• Collaboration: Work closely with Product Marketing, Data Science, Core Machine Learning, and other teams to ensure alignment on growth goals and to optimize product messaging throughout the funnel.

Compensation
At Atlassian, we strive to design equitable, explainable, and competitive compensation programs. To support this goal, the baseline of our range is higher than that of the typical market range, but in turn we expect to hire most candidates near this baseline. Base pay within the range is ultimately determined by a candidate's skills, expertise, or experience. In the United States, we have three geographic pay zones. For this role, our current base pay ranges for new hires in each zone are:
Zone A: $137,500 - $183,400
Zone B: $123,800 - $165,000
Zone C: $114,100 - $152,200
This role may also be eligible for benefits, bonuses, commissions, and equity.
Please visit go.atlassian.com/payzones for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.
Our perks & benefits
Atlassian offers a variety of perks and benefits to support you, your family and to help you engage with your local community. Our offerings include health coverage, paid volunteer days, wellness resources, and so much more. Visit go.atlassian.com/perksandbenefits to learn more.
About Atlassian
At Atlassian, we're motivated by a common goal: to unleash the potential of every team. Our software products help teams all over the planet and our solutions are designed for all types of work. Team collaboration through our tools makes what may be impossible alone, possible together.
We believe that the unique contributions of all Atlassians create our success. To ensure that our products and culture continue to incorporate everyone's perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines.
To provide you the best experience, we can support with accommodations or adjustments at any stage of the recruitment process. Simply inform our Recruitment team during your conversation with them.
To learn more about our culture and hiring process, visit go.atlassian.com/crh .