Media Consultant

Job Title: Media Consultant

Compensation: $80,000 to $100,000

Location: Arizona, California, Colorado, Connecticut, Florida, Georgia, Iowa, Illinois, Indiana, Kansas, Maryland, Michigan, Minnesota, Missouri, North Carolina, New Hampshire, New Jersey, New Mexico, New York, Oregon, Pennsylvania, Tennessee, Texas, Utah, Virginia, Washington, and Wisconsin

• Adswerve is looking for a Media Consultant to join the Media Services team! The role is ideal for someone who is innately curious about data, media, and the "why" and "how" of digital media. The Media Consultant will collaborate with internal colleagues, external clients, and industry partners to drive media strategy, optimize campaigns, and deliver exceptional results. The ideal candidate will be a proactive, approachable, and self-starting media enthusiast with deep expertise in Google Marketing Platform (GMP) technologies, including CM360, DV360, and SA360 and Google Ads. 
• If you’re interested in collaborating with a talented team that is passionate about digital marketing and success, working on cutting-edge media strategies with industry-leading clients, and being part of a supportive environment that fosters professional growth and innovation, this role is for you.
• Responsibilities
• Develop a deep understanding of clients' business objectives and KPIs to align media strategies and recommendations with their marketing goals and tech stack.
• Conduct strategic audits of client accounts to identify optimization opportunities, areas for growth, and technical improvements.
• Create tailored media plans, trafficking documents, tagging toolkits, and campaign architecture setups, for CM360, DV360, and/or SA360 platforms.
• Collaborate with Account Management, Sales, and support teams to present media service opportunities, upsell solutions, and drive additional revenue, providing a media lens to all clients.
• Lead client engagements, including platform demos, strategic recommendations, services scoping, and onboarding new clients 
• Provide expert guidance on bid strategies, value-based bidding, keyword recommendations, ad copy creation, audience strategy, offline to online data opportunities and tactical media planning.
• Stay informed of industry trends and new product features, integrating them into strategic client recommendations and presenting to internal teams.
• Develop best practices and processes to streamline identifying and executing growth opportunities for clients.
• Collaborate with internal and external teams to create thought leadership content, including blog posts, whitepapers, webinars, and case studies.
• Present insights and recommendations confidently during client calls.

Experience

• 5+ years of media experience, with 3+ years of hands-on experience using GMP platforms (CM360, DV360, SA360/Google Ads).
• Bachelor’s degree, Master’s degree, and/or relevant agency/brand experience and certifications.
• Proven track record in planning, buying, and optimizing media campaigns to performance metrics.
• Strong working knowledge of ad-serving technologies and programmatic/search platforms.
• Exceptional strategic, analytical, and problem-solving skills
• Excellent written and verbal presentation skills.
• Ability to manage multiple projects and prioritize requests effectively.
• Strong interpersonal skills to build and maintain client and internal relationships.
• Self-motivated and enthusiastic about achieving team and company objectives.

Preferred Experience

• Hands-on experience with trafficking, UTM and Floodlight tag setup, and 3rd-party cookie readiness.
• Technical knowledge of platform features, optimization techniques, and advanced pacing strategies.
• Experience conducting floodlight audits and troubleshooting tag issues.
• Knowledge of Google Ads vs. SA360 differences and ability to guide clients on tailored setups.
• Understanding of Google Cloud, GA4/Adobe and GTM and how they fit into the GMP and client’s digital maturity.

This position pays a base salary of $80,000 to $100,000 per year. Wage differential is based on training and experience.

We have offices in Denver, CO, and Seattle, WA, and our team of 250+ employees is spread out across 26 states and six countries. We keep everyone connected remotely with a team-oriented culture where everyone contributes and feels valued for their skills and unique perspectives.

If you want to work alongside the best and brightest analytics minds, we’d love to hear from you. You can get hands-on with the latest ad tech, work with exciting clients and pave the way for new industry processes and advancements. All while working for a company that prioritizes your work-life balance. Plus, we offer full-time Adswerve employees benefits you’ll love:

• Medical, dental and vision available for employees
• Paid time off including vacation, sick leave & company holidays
• Paid volunteer time
• Flexible working hours
• Summer Fridays
• “Work From Home Light” days between Christmas and New Year’s Day
• 401(k) Plan with 5% company match and no vesting period
• Employer Paid Parental Leave
• Health-care Spending Accounts
• Dependent-care Spending Accounts
• Employer Paid Basic Life Insurance
• Voluntary Life Insurance (Employee/Spouse/Child)
• Employer Paid Short & Long Term Disability
• Employee Assistance Program (EAP)
• Continuing Education Reimbursement
• Employee Referral Bonus Program
• Monthly Remote Work Stipend

Adswerve is an Equal Opportunity and E-Verify Employer. All qualified applicants will receive consideration without regard to race, color, ancestry, national origin, gender, sexual orientation, marital status, religion, age, physical or mental disability, medical condition, gender identity, gender expression, results of genetic testing, service in the military, or on any other basis that would be in violation of any applicable federal, state, or local law. Adswerve will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's Form I-9 to confirm work authorization.

If you require assistance with your application, please reach out to [email protected]

Screening of Applications Begins: Immediately and will continue until the position is filled. For best consideration, please apply by 1/16/2024.

Recruitment Agencies: We are not utilizing external 3rd party recruitment agencies for this search. Should those needs change, we will seek your assistance directly.