Marketing Performance Analyst

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Day - 08 Hour (United States of America)

This is a Stanford Health Care job.
A Brief Overview
We are seeking a detail-oriented and strategic Marketing Performance Analyst to join our dynamic marketing team. The ideal candidate will be responsible for developing insights and recommendations for paid media campaigns that align with our business objectives. This role will involve analyzing marketing performance data, optimizing campaigns, and collaborating with various teams to drive continuous improvement in our marketing initiatives.
Locations
Stanford Health Care
What you will do

• Performance Insights & Recommendations: Develop actionable insights and recommendations for paid media campaigns that align with business objectives and drive optimization efforts.

• Marketing Strategy Development: Inform marketing strategies with insights related to capacity, demand, and best practices to enhance overall effectiveness.

• KPI Target Identification: Establish KPI targets for various marketing initiatives, focusing on continuous improvement and performance enhancement.

• Paid Search Brief Development: Create comprehensive paid search briefs for agency partners to address specific clinic and program needs using targeted paid search tactics.

• Campaign Optimization: Generate actionable insights that drive decision-making and throughout the marketing planning process, including ad creative and landing page layouts.

• Cross-Functional Collaboration: Collaborate with media, content, creative, and web teams to share learnings and insights related to program performance.

• Analytics & Testing Plans: Develop marketing analytics and testing plans as strategic guides for reporting approaches, analyzing performance against program objectives and desired reporting cadence.

• Integrated Marketing Analytics: Utilize diverse data sources, including Print, TV, Radio, digital media channels, Google Ads, Bing Ads, website analytics, physician marketing platforms to develop actionable insights that drive decision-making.

• Data Quality Stewardship: Work with data partners to ensure data quality and integrity across the unified analytics framework, ensuring accurate development of integrated marketing analytics solutions.

Education Qualifications

• Bachelor’s degree in Marketing, Business, Data Analytics, or a related field.

Experience Qualifications

• 10 + years proven experience in marketing analytics, performance measurement, or a similar role.

Required Knowledge, Skills and Abilities

• Strong analytical skills with proficiency in data extraction and analysis tools (e.g., Excel, PowerPoint, Adobe Analytics).

• Familiarity with digital marketing channels, including paid search, social media, and traditional media.

• Excellent communication and collaboration skills to work effectively with cross-functional teams.

• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

• Knowledge of marketing best practices and performance optimization strategies.

• Experience working within, structuring, and distilling large data sets

• Excellent oral and written communication skills

• Proficient in statistical concepts and attribution methodologies

• Highly skilled analytical thinker

• Expert in A/B test design

• Experience coding in R or Python

• Proficient in SQL

• Proficiency in using analytics tools including Adobe Analytics, Google Products, Tableau or other business intelligence and visualization tools

These principles apply to ALL employees:
SHC Commitment to Providing an Exceptional Patient & Family Experience
Stanford Health Care sets a high standard for delivering value and an exceptional experience for our patients and families. Candidates for employment and existing employees must adopt and execute C-I-CARE standards for all of patients, families and towards each other. C-I-CARE is the foundation of Stanford’s patient-experience and represents a framework for patient-centered interactions. Simply put, we do what it takes to enable and empower patients and families to focus on health, healing and recovery.
You will do this by executing against our three experience pillars, from the patient and family’s perspective:

• Know Me: Anticipate my needs and status to deliver effective care

• Show Me the Way: Guide and prompt my actions to arrive at better outcomes and better health

• Coordinate for Me: Own the complexity of my care through coordination

Equal Opportunity Employer Stanford Health Care (SHC) strongly values diversity and is committed to equal opportunity and non-discrimination in all of its policies and practices, including the area of employment. Accordingly, SHC does not discriminate against any person on the basis of race, color, sex, sexual orientation or gender identity and/or expression, religion, age, national or ethnic origin, political beliefs, marital status, medical condition, genetic information, veteran status, or disability, or the perception of any of the above. People of all genders, members of all racial and ethnic groups, people with disabilities, and veterans are encouraged to apply. Qualified applicants with criminal convictions will be considered after an individualized assessment of the conviction and the job requirements.

Base Pay Scale: Generally starting at $68.46 - $90.70 per hour

The salary of the finalist selected for this role will be set based on a variety of factors, including but not limited to, internal equity, experience, education, specialty and training. This pay scale is not a promise of a particular wage.