Marketing Content Writer

Reports To: Director of Content Marketing 

Location: Remote 

About Chartbeat and Tubular  

Chartbeat and Tubular are on a mission to connect publishers with data and insights, creating a more informed, engaged, and inspired world. Chartbeat’s intuitive and powerful software has long empowered media brands to use their own data to build loyal audiences across desktop, social, and mobile platforms. Tubular, the leader in global social video intelligence, delivers a unified view of interests and behaviors of audiences across YouTube, Instagram, Facebook, Twitch, Twitter, and Tiktok. By joining two comprehensive network-level datasets, we help our partners understand and measure a larger proportion of audience interactions and, in turn, make smarter decisions that grow reach and revenue. We now serve more than 1,000 brands globally, including influential content publishers like The New York Times, the BBC, ESPN, Vox, BuzzFeed, Paramount, WB, Mediahuis, Hearst, McClatchy, and GQ..

Role Overview  

As a Marketing Content Writer, you’ll be responsible for creating content and executing impactful content strategies to communicate the value of Chartbeat and Tubular’s solutions to the media industry. You’ll partner closely with content leadership, marketing team members, and other departments across the organization to develop content that not only tells compelling stories but also resonates with our target audiences, ultimately driving engagement and brand growth.

Key Responsibilities:  

Content Strategy Execution:

• Collaborate with content leadership to plan and implement content strategies that align with business objectives and address the needs of our target audience.
• Develop high-quality content assets across various formats, including blog posts, whitepapers/reports, case studies, webpages, emails/newsletters, ads, presentation decks, and social media posts that highlight the unique value of Chartbeat and Tubular’s offerings.
• Ensure all content aligns with the brand’s voice and messaging while driving engagement and supporting lead generation initiatives.
• Analyze content performance metrics, providing data-driven insights to optimize and enhance strategies. 

Multi-Platform Content Creation:

• Create versatile, compelling content that effectively communicates our value propositions across multiple platforms, including websites, blogs, social media, email, and third-party sites.
• Leverage storytelling skills to produce narratives that resonate with our audience and highlight the impact of our analytics tools in the media industry.
• Collaborate with cross-functional teams, including Design, Product, Sales, and Customer Success, to identify content needs and ensure that messaging is cohesive and consistent across all channels. 

Audience Understanding:

• Develop a deep understanding of Chartbeat and Tubular’s target audience, including their behaviors, interests, and pain points within the media industry.
• Use insights from data and analytics to tailor content that speaks directly to audience needs, fostering positive engagement and strengthening brand loyalty.
• Monitor industry trends and audience preferences to ensure content remains relevant and impactful. 

Qualifications:  

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• 3+ years of experience in content creation, preferably in a SaaS or technology environment, with a focus on B2B marketing.
• Strong writing and storytelling skills, with proven ability to produce compelling content across various formats and platforms.
• Familiarity with content management and marketing automation tools, as well as data analysis platforms.
• Knowledge of SEO best practices and experience optimizing content for search visibility.
• Excellent project management skills, with the ability to prioritize and manage multiple projects simultaneously.
• Ability to work independently and collaboratively within a team.
• A strong understanding of the media industry and an ability to stay up-to-date with industry trends.

Compensation and Benefits:

We are proud to offer our team members a competitive compensation plan that includes: 

• Comprehensive Health, Dental, and Vision Insurance
• 401K with company match (100% of the first 3% and 50% of the next 2%)                    
• Fully Paid Parental Leave - 18 weeks for birthing parents, 12 weeks for non-birthing parents
• Phone and internet stipend
• Wellness, learning, and coworking reimbursements
• Flexible work hours
• Unlimited PTO
• 11 paid holidays and December holiday closure
• Company-wide outings
• The compensation range for this position is $60,000 - $75,000