The Loyalty and CRM Marketing Manager at Dave & Buster's will drive guest retention through targeted campaigns across email, SMS, and push notifications. Responsibilities include developing CRM strategies, managing campaigns using Salesforce Marketing Cloud, and collaborating with teams to ensure effective messaging. They will also monitor campaign performance and adapt strategies as necessary to align with business goals.
Job Description:
Dave & Buster's is seeking a Loyalty and CRM Marketing Manager to help drive guest retention through targeted offers and CRM initiatives. This role will focus on developing and executing personalized emails, SMS, and push notification campaigns to engage and retain customers, ultimately driving long-term customer loyalty and lifetime value. The role will also play a role in helping to manage our loyalty program across both Dave & Buster’s and Main Event.
Key Responsibilities:
- Develop and implement targeted CRM campaigns and guest journeys to drive customer retention, utilizing data to deliver personalized and relevant offers across email, SMS, and push notifications
- Collaborate with internal teams on content and messaging to ensure messaging is on-brand, compelling, and effective in driving conversions
- Monitor campaign performance and provide recommendations based on performance
- Responsible for creating and managing loyalty and non-loyalty brand offers within offer management platforms
- Partner with internal and external partners to fully optimize platform capabilities to drive enhanced customer engagement
- Help with in-store acquisition efforts to grow member base
- Maintain a positive attitude and focus during periods of change, ensuring continuity and alignment with company goals
What You Will Need To Have
- Bachelor's degree in marketing, communications, or a related field
- 5+ years related experience in CRM and/or Loyalty marketing
- Proven experience in managing email marketing, SMS campaigns, and push notifications.
- Hands on experience building campaigns, including A/B testing and journey creation using Salesforce Marketing Cloud (or similar platform)
- Knowledge or experience with HTML is a plus
- Familiarity with current and emerging loyalty and CRM trends
- Ability to work quickly and juggle multiple tasks
- Highly motivated with an eagerness to learn
- Ability to adapt to changing business needs, ensuring flexibility and resilience in executing marketing campaigns
- Collaborative, team-player with strong organizational skills and attention to detail
WHAT’S IN IT FOR ME?:
Dave & Buster’s is an imaginative and dynamic company dedicated to creating innovative entertainment experiences that bring joy, laughter, and excitement to people of all ages. Our mission is to foster a culture of fun and creativity, and we take pride in our commitment to delivering memorable and unique entertainment solutions.
- Exclusive discounts on food and games at D&B & Main Event.
- Paid Time Off (PTO) that increases with tenure.
- 10 Company Holidays (Including your Birthday) & 2 Floating Holidays per year.
- Medical, dental, vision and voluntary benefits
- Part Time/Full Time benefits available
- Sub Benefits:
- SurgeryPlus, and Telehealth benefits
- 401k with company match following 6 months of employment.
- Buster’s Legacy Fund (Support Team Members during difficult Times)
- Employee Assistance Program (EAP) Offerings.
- Work out facility on-site.
- Employee Power Card | Free Video Games.
We work hard, play hard and have FUN!
Salary Range:
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We are an equal opportunity employer and participate in E-Verify in states where required.
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