Lead Technical Marketing Engineer

Cloudinary is looking for a Director Technical Marketing Engineer to join our product marketing team. In this role, you will be responsible for competitive analysis, product demos, technical content, productivity automations, and sales enablement as well as coordinating GenAI-specific launches across the entire Cloudinary product portfolio.

We are looking for someone who can think creatively and enjoys hands-on work to develop new solutions to improve product marketing productivity, sales success and company-wide win/loss analysis. 

You will own and lead the technical marketing role at Cloudinary as the sole expert responsible for this function.

You might be a great fit if you:

Get motivated by problem solving. 

Enjoy learning new technologies.

Are passionate about GenAI.

Feel energized by developing new solutions - AI Bot for win/loss analysis anyone?

Technologies available for use whether you’re an expert or want to learn them (not exhaustive): Snowflake, Salesforce, Zapier, ChatGPT APIs and enterprise account, Arcade, Cloudinary, Wordpress, Cluster AI, Claude, or any other technology you love.

Responsibilities:

• Be the lead on technical competitive insights including the key competitors, smaller competitors, and emerging competitive landscape across all products in the Cloudinary portfolio
• Be the SME expert on GenAI technology and its implementation across our product portfolio - bringing insights to product marketing and product management teams and evangelizing our capabilities
• Create technical product demos centered on compelling value-based storytelling highlighting use cases for use with prospects, customers, analysts, and events. Demo environments, click-thru demos, and interactive web-based online demos
• Bring our differentiation to life in launches and throughout the year with creative technical-based content such as blogs, demos, value calculators
• Partner with Product Management and Product Marketing peers to understand product roadmap and upcoming releases to advise launch teams on the positioning of strengths and differentiation based on technical realities of our products vs competition.
• Produce external-facing content including demo videos, customer-facing decks, webinars, data sheets, FAQs, cheat sheets, and more across all funnel stages
• Support Product Marketing efficiency and reporting with automation and technical problem-solving
• Lead and participate in delivering demos at trade shows and events
• Provide enablement to solution engineering, customer education, and GTM teams on technical deep dives and/or competitive intelligence
• Be the technical subject matter expert for the marketing team, proactively building automation to drive internal team efficiency & impact analysis content.

About You:

• 8+ years of experience in technical product marketing or a closely related field
• CS degree or equivalent or similar technical background
• Developer experience using APIs to build solutions or content
• Experience crafting competitive battle cards and creating competitive messaging and insights for sales enablement
• Experience in building product demos end-to-end, from the story-telling narrative to technical execution in demos, videos, and sales training
• Hands-on capability to build a range of marketing assets, including customer-facing slide decks, brochures, demo videos, and event/webinar content.
• Flexible team player with a proven track record collaborating with, and inspiring others
• Strong communicator with excellent written and verbal communication skills
• Preferred: API expertise
• Preferred: Expertise with martech stack products in image and video/media management, content management, e-commerce platforms, headless architectures, or  digital asset management space
• Preferred: Experience working with technical personas - developers and technical buyers.

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