Lead Product Marketing Manager

Workiva’s Product Marketing team leads the go-to-market strategy for Workiva's premier cloud-based platform. We are seeking a Lead Product Marketing Manager to create and manage global go-to-market (GTM) efforts supporting our Financial Reporting solutions of Capital Markets and Private Company Financial Reporting

The Lead Product Marketing Manager for Financial Reporting creates the GTM strategies and develops deep expertise in solutions within their focus area to drive buyer awareness and desired business outcomes. This includes product positioning, business analysis, competitive positioning, product requirement development and sales enablement. This role will lead initiatives cross-departmentally and provide solution and market expertise to various stakeholders across the business to ensure alignment on business goals and the customer point of view.

What You’ll Do:

• Capture and detail user persona reporting processes for the Capital Markets and Private Company Financial Reporting solutions, creating clear assets that convey timelines, steps, and pain points

• Develop in-depth persona profiles through customer interviews, sales calls, and product discovery

• Craft compelling, validated messaging frameworks for sales and marketing

• Monitor and analyze competitors and develop battlecards for seller enablement

• Build a network of data and market intel sources for IPO and Capital Market insights to provide quarterly insights on market drivers

• Develop Market Requirements Documents (MRD) to inform product gaps and roadmap considerations

• Analyze market trends and past performance to develop forecasts and report on solution business health

• Establish criteria for Total Addressable Market (TAM), Serviceable Available Market (SAM), and Serviceable Obtainable Market (SOM) for Capital Markets and Private Company Financial Reporting

• Lead product launches and map customer Jobs-to-be-Done (JTBD) to technical needs

• Collaborate with Product Management, Sales, Sales Operations, and Field Readiness for successful sales roll-outs of sales enablement and support tools

What You'll Need

Minimum Qualifications

• Bachelor’s Degree in marketing or related field

• 8+ years of experience in product marketing or closely related roles that could include: product management, industry or corporate marketing, and sales

Preferred Qualifications

• Previous business-to-business (B2B) marketing or product marketing experience in Software as a Service (SaaS) industry, sales channel support preferred

• Preferred background in Capital Markets, Financial Reporting, and/or SEC Reporting

• Proficiency in implementing product-led growth go-to-market strategies, approaches, and tactics

• Effective communication skills across all organizational levels, spanning from buyers and end-users to executive management

• Demonstrated success in collaborating and influencing cross-functional leadership teams, including Sales, Marketing, Product, Sales Operations, Enablement, and Customer Success

• Strategic mindset with the ability to derive insights from data for decision-making

• Proven ability to innovate and optimize business-driving strategies

• Exceptional communication and program management skills

Travel Requirements & Working Conditions:

• Up to 40%

• Reliable internet access for any period working remotely, not in a Workiva office.

• #LI-REMOTE

How You’ll Be Rewarded

✅ Salary range in the US: $133,000.00 - $214,000.00

✅ A discretionary bonus typically paid annually

✅ Restricted Stock Units granted at time of hire

✅ 401(k) match and comprehensive employee benefits package

The salary range represents the low and high end of the salary range for this job in the US. Minimums and maximums may vary based on location. The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience and other relevant factors.

Workiva is an Equal Employment Opportunity and Affirmative Action Employer.  We believe that great minds think differently.  We value diversity of backgrounds, beliefs, and interests, and we recognize diversity as an important source of intellectual thought, varied perspective, and innovation.  Employment decisions are made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression genetic information, marital status, citizenship status or any other protected characteristic.  We strongly encourage and welcome people from historically marginalized groups to apply.

Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email talentacquisition@workiva.com.
 

Workiva employees are required to undergo comprehensive security and privacy training tailored to their roles, ensuring adherence to company policies and regulatory standards.

Workiva supports employees in working where they work best - either from an office or remotely from any location within their country of employment.

#LI-HS2