Influencer Performance & Content Marketing Coordinator (Hybrid Role - New York)

OLAPLEX, a category-defining leader in prestige hair care, continuously seeks talented individuals to join in our mission to transform foundational hair health and deliver great hair days today, tomorrow, and for years to come.

As the original bond builder, we are dedicated to fostering a culture that celebrates the bonds within our teams. OLAPLEX elevates individuals from all backgrounds with the belief that together we can unlock the full potential of science to extend the health, life, and beauty of hair for all.

About the Role: 

As the Influencer Marketing Coordinator at OLAPLEX, you will play a key role in the day-to-day execution of our influencer and content marketing initiatives. This role will support content creation for paid media, performance marketing, DTC, retail marketing efforts, and affiliate marketing programs. You will assist with implementing influencer campaigns, track performance metrics, and ensure alignment with our overall marketing objectives.

Responsibilities:

Execution & Administrative Support:

• Assist in the execution of influencer marketing campaigns, including sourcing influencers, contracts, and coordinating deliverables 
• Partner with the team to ensure influencer-generated content is delivered on time and meets brand standards for paid, organic, and affiliate marketing channels 
• Maintain regular communication with influencer partners to ensure seamless campaign execution and address any needs or questions 
• Collaborate with the Sr. Manager of Influencer Marketing, DTC marketing and retail marketing teams to identify and coordinate with content creators for specific campaigns or organic content needs

Content Coordination & Performance:

• Support the creation and integration of influencer-generated content for use across multiple channels, including paid media, organic social, and retail campaigns 
• Track and organize influencer content submissions to ensure alignment with brand guidelines and marketing objectives 
• Help develop a pipeline of influencer content that can be repurposed across various marketing touchpoints
• Manage the day-to-day creation of content through paid media and agency partners to be utilized across 360 needs

Reporting & Analytics:

• Assist in tracking and analyzing influencer and content performance metrics, including engagement, EMV, CPA, ROAs, and other KPIs as required by DTC and retail counterparts
• Compile regular reports summarizing campaign performance and key takeaways to optimize future campaigns in partnership with DTC, retail, and paid media teams
• Maintain and update reporting dashboards and influencer tracking tools

Relationship Management:

• Support the team in fostering relationships with influencers and digital content creators to promote OLAPLEX’s always-on marketing efforts and product launches
• Partner with internal teams to help integrate influencer activations into broader marketing initiatives, including paid digital, social media, and retail campaigns
• Coordinate with agencies and platforms as needed to support the influencer program

About You:  

• 2+ years of experience in influencer marketing, social media, or digital content creation, preferably in the beauty or hair care industry
• Strong organizational skills with the ability to manage multiple projects simultaneously
• Detail-oriented and proactive, with excellent communication skills
• Creative thinker with an understanding of influencer marketing trends and social media platforms (e.g., Instagram, TikTok, YouTube)
• Familiarity with influencer management and analytics tools is a plus but not required
• Passion for beauty, hair care, and building meaningful partnerships with creators

We'd love to have you apply, even if you don't feel you meet every single requirement. What's most important to us is finding authentic and accountable people who feel connected to our mission and values, not just candidates who check off all the boxes. We are looking for someone who will bring all their expertise, learn, and grow with us.

Our Total Rewards: 

The annual base pay for this position is $68,000 - $78,000 with eligibility for an annual bonus. The actual base pay will vary based on factors such as qualifications, years of relevant experience, skill level, functional expertise, certificates or other professional licenses held and geographic location.

• Competitive compensation 
• Work/Life Balance: Flexible paid time off, 11 paid holidays, and flexible work schedules
• Wellness: Company Contribution to Medical, Dental, and Vision Insurance for Employees and their Families, Company Paid Employee Life Insurance, Optional additional Life Insurance, and Short and Long-Term Disability Coverage Options 
• Parental Leave: Up to 18 weeks for birthing-parents and up to 10 weeks for non-birthing new parents
• Financial Well-being: Roth and 401k plans: 100% match up to the first 4% and is immediately vested
• Professional Development Reimbursement Program: Career development is as important to us as we know it is to you! 
• Culture: Our team has an “attitude of gratitude” and a shared passion for our brand. Join our culture committee and/or DE&I champion team to play a role in building and sustaining our “secret sauce" 
• Products: Twenty (20) free products per year, plus a friends and family discount 

Our Commitment to Diversity, Equity, and Inclusion:

Our mission is to create a culture that celebrates our bonds by embracing, elevating, and empowering individuals from all backgrounds.

OLAPLEX is proud to be an Equal Opportunity Employer. We do not discriminate based on race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other characteristics protected by state or federal law or local ordinance.