Head of Product

Company is based in Santa Monica, CA

Position is Remote (US/Canada)

No agencies please

Maximus (https://www.maximustribe.com/) is a mission-driven consumer health company that provides men with content, community, and clinical support to optimize them in mind and body. Maximus has raised $15M from top Silicon Valley VCs such as Founders Fund and 8VC as well as leading angel investors/operators from companies like Bulletproof, Tinder, Coinbase, Daily Stoic, & Shopify.

Maximus is looking for an exceptional Head of Product to lead product strategy, drive innovation across multiple product lines including consumer, growth, internal systems (including our EMR) and manage our product team. This role requires a strategic, high-impact leader who can shape the future of our platform, scale new offerings, and improve patient experiences.

Please note: Culture is key at Maximus, so we get to know candidates holistically through our questionnaire. You will receive an invite in a separate email upon submitting an application. Please fill it out as honestly and intuitively as possible since it is designed to detect exaggeration, which will cause your application to be automatically rejected. The questionnaire is optional to submit now with your application, but candidates that do so will get strongly prioritized. Note, we do not have access to individual questions’ answers/choices.

Responsibilities:

• Develop and execute a comprehensive product strategy that drives growth, retention, and operational efficiency.

• Own the product roadmap across multiple product areas: consumer, growth, and internal systems (EMR, patient workflows, automation).

• Oversee end-to-end development of new product offerings, ensuring they are scalable, financially viable, and enhance patient outcomes.

• Drive experimentation and iteration to refine offerings based on market demand, data insights, and business impact.

• Partner with Marketing to align product development with acquisition, conversion, and retention strategies.

• Optimize checkout, onboarding, and engagement flows to improve conversion, LTV, and monetization.

• Work cross-functionally to develop and test pricing strategies and new revenue models.

• Oversee EMR enhancements, clinical integrations, and automation tools to streamline internal operations.

• Identify workflow bottlenecks and implement product-driven solutions to improve the experience for patients and providers.

• Manage and mentor a high-performing product team, defining KPIs and success metrics to ensure business impact.

• Establish agile development processes, ensuring fast, iterative product cycles and cross-functional collaboration.

The Ideal Candidate will have:

Experience:

• 5+ years of product experience, specifically in a leadership role, at a high-growth company (healthtech, subscription, or consumer services preferred).

• Proven track record of launching and scaling new products while managing complex product roadmaps.

• Strong background in data-driven decision-making, experimentation & A/B testing, and analytics to optimize performance.

• Experience overseeing internal systems, including EMRs, patient workflows, and automation tools is a nice to have

• Expertise in subscription models, monetization strategies, and engagement mechanics.

• Experience leading a product team while also being hands-on in execution.

Qualities:

• First principles Thinker: Highly creative and first principle thinker who tends to find solutions that others don’t see or inappropriately dismiss. Not content to do the safe bet everyone else takes.

• Courageous & Contrarian: Willing to take risks and use contrarian strategies, while maintaining high brand and medical integrity.

• Compelling Storyteller: You don’t just teach a man to fish, you make them understand why fishing is the noblest of pursuits by telling compelling narratives. 

• Relentlessly Resourceful: Highly proactive, does not quit, and finds innovative solutions with little guidance. Bias for action and ability to thrive in an ambiguous environment with a high degree of autonomy.

• High Horsepower & Humility: High intellectual and physical energy. You eagerly solve big, complex, and ambiguous company problems, while having the humility to “roll your sleeves up” and do the dirty work without complaint.

• Love of virtue & health: Interest in modern-day men’s movements and personal development. Demonstrates personal dedication and interest in health optimization (you should walk the talk when it comes to diet, exercise, sleep, focus, and relationships).

World-Class Benefits:

• Premium Blue Shield Platinum PPO & HMO Plans (up to 80% coverage)

• Full Suite: Medical, Dental, Vision, Life Insurance

• Best-in-class 401K options

• Flexible vacation/time-off policies

• Liquidity of options whenever available

• Extended options exercise window for loyal employees (3 months for every year of service; e.g. 1 year for 4+ year employees)

Maximus is an equal opportunity employer, which not only includes standard protected categories, but the additional freedom from discrimination against your free speech and beliefs, as long as they are aligned with company values. We celebrate intellectual diversity.