About the role
At Thatch, we’re building a new way for modern businesses to offer great health benefits. We’re taking a unique approach in a legacy space, with backing from some of the world’s top investors (a16z, Index Ventures, Google Ventures, General Catalyst) and a team of top performers from companies like Stripe, Rippling, Ramp, Brex, and Shopify.
We’re looking for a Growth Marketing Associate to join our team and help accelerate our go-to-market efforts. The ideal candidate is data-driven, creative, and eager to experiment with new strategies to drive demand, engagement, and conversion.
As a key member of the marketing team, you’ll play a vital role in optimizing our acquisition funnel, running digital campaigns, and driving performance across various channels. You’ll work closely with sales, product marketing, and growth product to expand our reach, generate high-quality leads, and contribute to revenue growth.
This is a highly cross-functional, fully remote role that requires strong analytical skills, creativity, and a passion for continuous experimentation and improvement.
- Support growth initiatives: Execute and optimize multi-channel marketing campaigns (brand, content syndication, webinars, social, affiliates, CRO, and more) to generate leads and drive conversions.
- Analyze performance: Monitor key marketing metrics (CAC, LTV, conversion rates, etc.), identify trends, and provide data-driven insights to improve performance.
- Optimize the funnel: Assist in improving lead nurturing, marketing automation, and conversion rate optimization (CRO) strategies.
- Content & messaging: Help develop compelling messaging, ad copy, and landing pages to enhance campaign performance.
- Test & iterate: Run A/B tests across channels, optimizing creatives, audiences, and messaging to maximize ROI.
- Collaborate cross-functionally: Work with sales, product, and design teams to align marketing efforts with company objectives.
- 2-4 years of experience in growth, digital, or performance marketing (preferably in B2B SaaS or healthtech).
- Strong analytical skills with experience in marketing metrics, reporting, and data visualization.
- Experience with marketing tools such as Salesforce, ActiveCampaign, Mixpanel, Google Analytics.
- Strong copywriting skills and ability to craft compelling marketing assets.
- Comfortable working in a fast-paced startup environment with a test-and-learn mindset.
- Experience in health benefits, insurance, or fintech.
- Familiarity with SQL or data analytics tools.
- Previous experience in a high-growth startup.
Our interview process is rigorous and reflects our emphasis on integrity, talent, and drive. From day one, we place trust in our team members, indicative of our confidence in our selection process. Typically, our interview process is completed within 2 weeks. Here's what to expect:
- 15 minute phone screen to talk through your background and interest in Thatch
- 30 minute Zoom meeting with the hiring manager to dive deeper into your experience and the role
- 30 minute Zoom meeting to meet 2-3 members of the team
- 30 minute Zoom meeting with the hiring manager to work through a live case study
- 30 minute Zoom meeting with our founders to discuss your approach to culture and our operating principles
We’re a fully distributed early stage company using technology to change the way America does healthcare. We’re a happy, friendly, high-velocity team. You can read more on Thatch here.
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