Group Product Marketing Manager, App Ads

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.

The Product Marketing team uses creativity, market research, and insights to optimize and inspire marketing efforts and roadmaps for products across Snap Inc. This team of Product Marketers works in a highly collaborative environment to deliver go-to-market efforts and strategies to demonstrate the role that Snapchat plays in the lives of our community and helps businesses grow.

We’re looking for a Product Marketing Manager to join our Revenue Product team at Snap Inc!

What you’ll do:

• Lead Product Marketing for the entire App Ads vertical (xx% of Snap’s revenue with major headroom for future growth)

• Collect, synthesize, and share advertiser feedback on new feature requests and on the performance of existing features, directly influencing the App Ads product strategy and roadmap

• Meet regularly with Sales, Advertisers, Marketing Science, Solution Engineers, and Customer Support to share App Ads best practices and product insights and to identify challenges and opportunities to improve our products and processes

• Develop and lead global go-to-market strategies to activate sales and drive ongoing marketing efforts to grow awareness, understanding, and adoption of new app ads features

Knowledge, Skills & Abilities:

• Strong understanding of the direct response digital marketing industry dynamics

• Exceptional analytical and problem-solving skills, with a track record of identifying market opportunities and influencing product roadmap to maximize impact

• Excellent verbal and written communication skills, with high attention to detail and ability to understand and communicate a complex and nuanced technical space

• Expertise in cross-functional collaboration working across Product, Engineering, and Sales teams within the company and across partner organizations

• Self directed with ownership mentality and can act with minimal guidance

Minimum Qualifications:

• BS/BA degree or equivalent years of experience

• 8+ years of experience in product marketing, product strategy, or other relevant digital marketing/sales work

Preferred Qualifications:

• Direct experience in Product Marketing or leading product strategy for advertising products at scale in a tech company 

• Direct experience in the App Ads industry

• Advanced Degree (e.g. MBA) in Business or related field

If you have a disability or special need that requires accommodation, please don’t be shy and provide us some information.

"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office 4+ days per week. 

At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.

Our Benefits: Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!

Compensation

In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position. These pay zones may be modified in the future.

Zone A (CA, WA, NYC):

The base salary range for this position is $184,000-$276,000 annually.

Zone B:

The base salary range for this position is $175,000-$262,000 annually.

Zone C:

The base salary range for this position is $156,000-$235,000 annually.

This position is eligible for equity in the form of RSUs.