Global Media Strategy Lead 

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Job Category

Marketing & Communications

Job Details

About Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

As a Global Media Strategist (GMS), you will manage end-to-end media strategy for a Salesforce line of business. across North America. Your core focus will be managing the performance and growth of your cloud business(es) through increasing familiarity and consideration, generating quality leads, a high-converting pipeline, and ultimately revenue for our partners in sales. You will work cross-functionally with the AOR, field marketing, product marketing, integrated campaigns, ad partners, AdTech, campaign operations, and media intelligence to build effective and efficient programs aligned to key business objectives.

Responsibilities:

• Own media performance across all channels for Salesforce cloud business(es)

• Receive and interpret campaign briefs to develop tactical plans for launching and optimizing media channels within a broader media strategy.

• Deeply embedded within the business to understand key business problems, objectives, and audiences to solutions for your media strategy.

• Own relationships with key external stakeholders across field, campaigns, and product marketing teams, communicating performance and ensuring we have the elements necessary for optimization and optimal performance.

• Support quarterly business reviews (QBRs) by providing insights and performance data, as well as contributing to campaign wrap-up reports.

• Stay up-to-date on the latest media trends and vendor technologies to ensure your cloud is on the cutting edge of innovation.

• Drive optimization strategies and feedback loops with channel teams, integrated marketing, and product marketing.

• Continually test and iterate to ensure we are getting the most value out of each dollar spent.

Requirements:

• Mandatory 5+ years of professional experience in performance marketing or general online/digital marketing, preferably in the B2B industry.

• Experience managing budgets across different sizes: experimental to scaled (e.g., millions).

• Media planning experience that includes choosing optimal audiences, channels, platforms, messaging, and ads to meet company goals.

• Fluency across paid social, programmatic display, content syndication, review sites, 3rd party email, and webinar distribution.

• Comfortable working in a fast-moving environment (agency or start-up experience a plus), working autonomously, and not always having perfect information.

• Proven track record of building strong relationships with stakeholders of all levels, enabling yourself as well as your team to do great work.

• Exceptional communicator and collaborative/team mentality.

• Strong analytical thinker, driven problem solver, and a curiosity to understand the why as well as the what.

• Proficiency in Asana, Tableau, Excel and/or Google Sheets

Accommodations

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Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

For Washington-based roles, the base salary hiring range for this position is $127,200 to $174,900.

Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, benefits. More details about our company benefits can be found at the following link: https://www.salesforcebenefits.com.