Field Marketing & Events Manager

About Kustomer

Kustomer is the industry leading conversational CRM platform perfecting every customer experience.  Built with intelligent tools such as AI and Automation, no code-configuration and a connected data platform that unifies data from multiple sources through a single timeline, Kustomer empowers businesses to operate with greater efficiency and deliver more personalized service to customers across any channel, making every interaction more meaningful and memorable. Today, Kustomer is the core platform for leading brands like Abercrombie, Nuts.com, Skims, Turo, Priceline and Sweetgreen.

Kustomer was founded in 2015 by serial entrepreneurs Brad Birnbaum and Jeremy Suriel and has raised over $200M in funding backed by leading VCs. Meta announced its intention to acquire Kustomer in 2020 and completed the transaction in 2022. Kustomer joined Meta’s Business Messaging Group to transform the way people and businesses communicate through modern messaging channels.  In 2023, Kustomer spun out from Meta as a standalone company backed by original partners, Battery, Redpoint and Boldstart Ventures, who have invested $60M in capital, ensuring Kustomer’s growth and success for many years to come. 

Our Krew is made up of passionate and collaborative people who really care about what they do and the people they help. We look for people who are dedicated to enhancing the customer service experience for everyone involved, as it's the core of what we do. We're growing our business with no plans of slowing down. We actively seek individuals who want to learn and be challenged every day. Kustomer has a strong NYC presence and is also a remote friendly company, with Krew members located throughout the US and United Kingdom. We believe in togetherness to help foster strong relationships, collaboration and communication, and our Krew gets together for both KKO and Kamp Kustomer each year.

About the Role
As the Events Manager at Kustomer, you will play a critical role in driving ROI through highly strategic and results-focused event programs. Reporting to the Head of Revenue Marketing, you will own the planning, execution, and optimization of both first-party and third-party events. Your primary goal will be to generate high-quality pipeline and measurable revenue impact from every event, ensuring events become a strategic pillar of Kustomer’s growth engine.

You will work closely with cross-functional teams, including sales, product marketing, and performance marketing, to align event strategies with business objectives and deliver exceptional experiences for prospects and customers.

We have a strong preference to hire this role in the New York Metropolitan Area (NY, NJ, CT).

You'll be responsible for:

• Driving ROI: Ensuring all event programs contribute directly to pipeline growth and revenue, with clear metrics and reporting.

• Event Strategy and Execution: Planning and executing first-party events and third-party sponsorships to drive engagement and conversion.

• Budget and Performance Management: Managing budgets with a focus on maximizing ROI and tracking performance against KPIs, such as pipeline contribution, deal velocity, and conversion rates.

• Cross-Functional Collaboration: Partnering with sales to create follow-up strategies and with marketing teams to ensure cohesive messaging, promotion, and engagement.

• Content Development: Creating and leveraging event content to extend its impact post-event through email campaigns, blogs, and social media.

• Event Analytics: Analyzing event performance to continuously optimize strategy and demonstrate revenue impact.

• Field Marketing Support: Supporting regional sales efforts with localized events and campaigns to drive territory-specific growth.

Your qualifications:

• 6+ years of experience in SaaS field marketing with a proven track record of driving ROI from events.

• Deep understanding of first-party and third-party event strategies, with experience managing large-scale 500 person events and sponsorships.

• Strong analytical skills with the ability to connect event performance to pipeline and revenue metrics.

• Exceptional project management skills, with the ability to manage multiple events and stakeholders simultaneously.

• Creative thinker who can develop engaging event experiences while maintaining a focus on business outcomes.

• Excellent communication and collaboration skills, with experience partnering with sales and marketing teams to execute complex, large events.

• Detail-oriented, proactive, and comfortable working in a fast-paced, results-driven environment.

• May include traveling up to 50 percent of the time.

HIPAA Compliance

All roles at Kustomer may involve handling sensitive personal data.

Benefits

Kustomer offers an array of benefits including competitive salaries and stock options. In the U.S. we offer 100% healthcare coverage, 401K, WiFi and Mobile reimbursement, and a generous vacation policy; in the UK we also offer pension, supplemental health insurance and other perks.

Diversity & Inclusion at Kustomer

Kustomer is committed to bringing together individuals from different backgrounds and perspectives.

We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together.We are proud to be an equal opportunity employer open to all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, Veteran status, or any other legally protected status.

Disclaimer: Kustomer only contacts candidates from company email addresses ending in kustomer.com and does not seek funds from candidates in any circumstances.

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