Verkada is a leader in cloud-based B2B physical security. Verkada offers six product lines — video security cameras, access control, environmental sensors, alarms, workplace and intercoms — integrated with a single cloud-based software platform.
Designed with simplicity and scalability in mind, Verkada gives organizations the real-time insight to know what could impact the safety and comfort of people throughout their physical environment, while empowering them to take immediate action to minimize security risks, workplace frustrations and costly inefficiencies.
Founded in 2016, Verkada has expanded rapidly with 15 offices across three continents, 2,100+ full-time employees and 30,000+ customers across 70+ countries.
About the Role
We are looking for a detail-oriented Event Operations Specialist to support the execution of our global events strategy. This role will play a critical part in ensuring the operational success of our events, with a focus on pipeline attribution, marketing automation, and data integrity. You will work closely with the events, marketing, and sales teams to optimize event performance and drive ROI.
Key Responsibilities
Pipeline Attribution & Event Reporting
- Track and report on event-influenced pipeline, ensuring accurate attribution in CRM and marketing automation platforms.
- Collaborate with sales and marketing teams to align event data with revenue goals.
- Create dashboards and reports to measure event success and provide insights for future improvements.
Marketing Automation & Lead Management
- Own list uploads into Marketo, ensuring data cleanliness and compliance with GDPR/CCPA.
- Segment and manage event attendee lists to optimize follow-up strategies.
- Work with sales and marketing teams to ensure timely lead routing and tracking post-event.
Pre-Event Communications & Email Marketing
- Draft and schedule pre-event email campaigns in Marketo, ensuring branding, messaging, and audience segmentation align with event goals.
- Coordinate A/B testing, personalization, and automation workflows to improve engagement.
- Partner with content and creative teams to ensure seamless execution of event-related email communications.
General Event Operations Support
- Assist in event platform setup, including registration management, integration testing, and reporting.
- Support on-site operations as needed, ensuring a smooth attendee experience.
- Document processes and best practices to enhance operational efficiency.
Requirements
- 0-2 years of experience in events, event operations, marketing operations, or demand generation.
- Strong proficiency in Marketo (certification is a plus) and CRM platforms like Salesforce.
- Experience with pipeline attribution models and event reporting.
- Detail-oriented with strong analytical and problem-solving skills.
- Familiarity with GDPR, CCPA, and data privacy best practices.
- Ability to work cross-functionally with sales, marketing, and event teams.
- Excellent communication and project management skills.
Preferred Qualifications
- Experience with event management platforms (e.g., Cvent, Splash, or similar).
- Background in B2B SaaS or technology marketing.
- Familiarity with marketing analytics tools (Looker, Salesforce or similar).
US Employee Benefits
Verkada is committed to investing in the holistic health and wellbeing of all employees and their families. Our benefits and perks programs include, but are not limited to:
- Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under most plans and 80% for family premiums
- Nationwide medical, vision and dental coverage
- Health Saving Account (HSA) and Flexible Spending Account (FSA) with tax saving options
- Expanded mental health support
- Paid parental leave policy & fertility benefits
- Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time
- Professional development stipend
- Wellness/fitness benefits
- Healthy lunches and dinners provided daily
Annual Pay Range
Below is the annual on-target earnings (OTE) range for full-time employees for this position, comprised of base compensation and commissions (if applicable).
Estimated Annual Pay Range
$80,000—$130,000 USD
As an equal opportunity employer, Verkada is committed to providing employment opportunities to all individuals. All applicants for positions at Verkada will be treated without regard to race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or any other basis prohibited by applicable law.
Your application will be handled in accordance with our Candidate Privacy Policy.
Top Skills
Verkada Inc Seattle, Washington, USA Office
Seattle, WA, United States, 98170
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