Director - SEO and Demand Generation Content

Company Description

Freshworks makes it fast and easy for businesses to delight their customers and employees. We do this by taking a fresh approach to building and delivering software that is affordable, quick to implement, and designed for the end user. Headquartered in San Mateo, California, Freshworks has a global team operating from 13 global locations to serve more than 65,000 companies -- from startups to public companies – that rely on Freshworks software-as-a-service to enable a better customer experience (CRM, CX) and employee experience (ITSM). 

Freshworks’ cloud-based software suite includes Freshdesk (omni-channel customer support), Freshsales (sales automation), Freshmarketer (marketing automation), Freshservice (IT service desk), Freshchat (AI-powered bots), supported by Neo, our underlying platform of shared services.

Freshworks is featured in global national press including CNBC, Forbes, Fortune, Bloomberg and has been a BuiltIn Best Place to work in San Francisco and Denver for the last 3 years. Our customer ratings have earned Freshworks products TrustRadius Top Rated Software ratings and G2 Best of Awards for Best Feature Set, Best Value for the Price and Best Relationship. 

Job Description

We are looking for a strategic and results-driven Director of SEO & Demand Generation (DG) Content to drive our organic growth and lead our demand generation content efforts. This role will own SEO strategy and execution, manage DG content across the funnel, and lead a high-impact team responsible for crafting compelling content that attracts, nurtures, and converts leads.

The ideal candidate is an expert in SEO, content strategy, and demand generation who thrives in a cross-functional environment, partnering with teams across product marketing, brand, growth, and campaigns.

Please note: This is a hybrid role that will be based in Bellevue, WA and requires an in-office presence three days per week (Tuesday-Thursday). 

Key Responsibilities

• Lead SEO strategy and execution, driving organic growth and optimizing Freshworks’ digital presence

• Manage SEO agency and external partners, ensuring best-in-class strategies and execution

• Oversee a small but mighty team of DG content creators, producing high-impact content for top, middle, and bottom-funnel leads

• Develop and optimize demand generation content journeys, ensuring seamless audience experiences across channels

• Partner with campaign managers, brand, product marketing, and cross-functional teams to align SEO and DG content with marketing goals

• Own content performance tracking and reporting, using data-driven insights to improve organic visibility and conversion

• Stay ahead of SEO trends, AI-driven content strategies, and search engine algorithm updates

• Implement SEO best practices for multi-region, multi-language enterprise websites

• Spearhead website migrations, CMS transitions, and technical SEO enhancements

• Lead technical SEO initiatives, including site architecture, crawlability, indexation, schema markup, Core Web Vitals, and page speed optimizations

• Collaborate with engineering and web development teams to implement structured data, optimize JavaScript rendering, and ensure SEO-friendly site performance

• Innovate with AI, personalization, and marketing automation to scale content and enhance engagement

Qualifications

• 10+ years of experience in SEO and content marketing, preferably in B2B SaaS

• Proven experience leading SEO strategies and demand gen content efforts at scale

• Strong expertise in technical SEO, content strategy, local SEO, and link-building

• Experience managing SEO agency relationships and internal teams

• Deep understanding of demand gen funnels and content-driven customer journeys

• Strong analytical skills with proficiency in Google Analytics, SEMrush, Ahrefs, and other SEO tools

• Experience with marketing automation tools, A/B testing, and conversion rate optimization

• Working knowledge of HTML, CMS platforms (WordPress), and web development best practices

• Ability to influence and collaborate across cross-functional teams

• Experience using AI and automation to scale content creation and optimization

• Strong written and verbal communication skills, with a thought leadership mindset

Additional Information

Please note: This is a hybrid role that will be based in Bellevue, WA and requires an in-office presence three days per week (Tuesday-Thursday). 

This role is based in the Seattle Metro Area, and the expected base salary range for this position is as shown below. The actual base pay is dependent upon a variety of job-related factors such as professional background, training, work experience, business needs and market demand. Therefore, in some circumstances, the actual salary could fall outside of this expected range. This pay range is subject to change and may be modified in the future. This role is also eligible for a target bonus.

Compensation Package
$168,000-$276,000 USD Base Salary + Variable Compensation

Freshworks Benefits: Freshworks offers multiple options for medical, dental, vision, disability and life insurance. Flexible time off (plus paid US holidays), commuter benefits (attached to a flexible spending account) and wellness benefits are also offered. Freshworks also offers adoption and parental leave benefits.

At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.