The Digital Marketing Manager will oversee marketing operations and execute campaigns across various channels to optimize lead flow. Key responsibilities include managing marketing automation tools, coordinating multi-channel campaigns, analyzing performance data, and collaborating with sales teams. The role requires strong organizational skills, attention to detail, and the ability to adapt to evolving priorities.
About The Role
A-LIGN is looking for a proficient, proactive Digital Marketing Manager with a passion for marketing operations to oversee marketing operations processes and execute campaign activities across channels and tactics to optimize qualified lead flow and pipeline. The Digital Marketing Manager position offers the ability to get hands-on experience in all facets of digital marketing and marketing operations at A-LIGN and grow your skillset in a fast-moving, exciting space on a supportive, collaborative team.
Reports To: Director of Digital MarketingPay Classification: Full-Time, Exempt Responsibilities
- Manage and optimize marketing automation tools (specifically Pardot), CRM system (Salesforce), and analytics platforms (Google Analytics, Looker) to improve efficiency and optimize qualified lead flow + follow-up.
- Assist with program development and implementation of integrated marketing campaigns.
- Own email marketing programs including program set-up, execution, analysis and optimization.
- Coordinate campaign activities across digital, email, and events to drive impactful execution.
- Analyze campaign performance data and communicate actionable insights to improve engagement and conversion rates across channels and tactics.
- Maintain campaign calendar that centralizes marketing activities across channels and programs.
- Oversee contactable database operations in collaboration with revenue operations and broader marketing team for actionable segmentation to support email marketing and sales development initiatives.
- Support event promotion and follow-up including partnering with revenue operations for segmentation, developing promotional outreach plans, and executing follow-up initiatives.
- Work with content team to plan, develop, and operationalize marketing programs.
- Partner closely with sales and revenue operations teams to ensure alignment in marketing campaign activities with GTM priorities.
- Apply testing and experimentation to various channels and buyer journeys.
- Track, measure, and analyze key performance metrics across digital and offline touchpoints, including website, email, and events.
Minimum Qualifications
EXPERIENCE
- 1-3 years of experience in digital marketing, marketing operations, campaign management, or related fields.
- Familiarity with the following tools is strongly preferred:
- Marketing Automation: Pardot; Pardot certification preferred
- CRM Systems: Salesforce; Salesforce certification preferred
- Analytics Tools: Google Analytics, Hotjar, Looker or similar platforms
- Experience with managing multi-channel campaigns with strong organizational and communication skills.
- Detail-oriented with a proactive mindset and the ability to adapt to evolving priorities.
- Curiosity, resourcefulness, and a desire to grow.
- Working knowledge of HTML fundamentals for email marketing maintenance and website troubleshooting.
SKILLS
- Creative, innovative and resourceful
- Strong critical thinking and data processing skills; business oriented
- Excellent writing and communication skills
- Impeccable attention to detail, strong project management and time management skills
- Thrives in a fast-paced environment
- Ability to establish priorities and meet deadlines in an ever-changing environment with competing priorities
Benefits
- Employer Paid Health, Vision, Dental
- 401 (K) Plan with Employer Matching
- Competitive Bonus Structure
- Employer Paid Life Insurance and Disability Insurance
- Generous Paid Time Off Plan
- Parking Allowance/Virtual Employment (one or the other)
- Technology Allowance/Home Office Reimbursement (one or the other)
- Vacation Bonus
- Paid Office Closure December 25-January 1
- Paid Holidays Schedule
- Certification Reimbursement
About A-LIGN
A-LIGN is the leading provider of high-quality, efficient cybersecurity compliance programs. Combining experienced auditors and audit management technology, A-LIGN provides the widest breadth and depth of services including SOC 2, ISO 27001, HITRUST, FedRAMP, and PCI. A-LIGN is the number one issuer of SOC 2 and HITRUST and a top three FedRAMP assessor. To learn more, visit a-lign.com.
Come Work for A-LIGN!
Apply online today at A-LIGN.com and learn about life at A-LIGN by following our Careers at A-LIGN LinkedIn!
A-LIGN is an Equal Opportunity Employer! Minorities, women, disabled, and veterans encouraged to apply!
Top Skills
Google Analytics
Hotjar
Looker
Pardot
Salesforce
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