We're transforming the grocery industry
At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.
Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.
Instacart is a Flex First team
There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.
Overview
About the Role - We are excited to welcome a Creative Lead, Direct & Growth Marketing to Instacart’s award-winning in-house creative team. You'll be instrumental in crafting high-performance creative initiatives that propel Instacart’s growth. Reporting to the Executive Creative Director, you’ll lead efforts in developing performance marketing and direct-to-consumer creative strategies and executions that resonate with Instacart’s mission and values. Your creative work will touch millions, enhancing the way families engage with their food, and embodying our commitment to serving generously, solving creatively, and going far together.
About the Team - You’ll help to build out and lead a best-in-class direct & growth marketing creative team that currently consists of copywriters and designers. This team is pivotal, driving campaigns that connect with diverse audiences and pushing the boundaries of creativity across platforms.
About the Job
- Team Leadership: Inspire and lead a creative team, cultivating a culture of collaboration and high performance.
- Creative Operating Model: Establish scalable processes for creating, testing, and optimizing performance marketing assets.
- Creative Strategy: Formulate and execute data-driven creative strategies that align with brand values and drive growth.
- Creative Briefing: Oversee the briefing process to ensure alignment with campaign objectives and brand messaging.
- Creative Execution: Lead and develop performance-focused creative across various media, ensuring resonance with target audiences.
- Performance Measurement: Partner with analytics teams to define KPIs and assess creative impact.
- Cross-Functional Collaboration: Work with Brand Marketing, Integrated Communications, and Lifecycle teams for cohesive customer journey strategies.
- Brand Consistency: Ensure brand integrity while adapting creative content for various channels and audiences.
- Innovation & Trends: Integrate cutting-edge platforms and storytelling techniques to enhance creative outputs. A deep understanding and curiosity for generative AI creative optimizations is a must.
About You
Minimum Qualifications
- Bachelor’s degree
- 10+ years of job experience with 3+ years of creative leadership experience in performance marketing
- Strong leadership skills with a proven track record of inspiring creative teams and delivering results-oriented content.
- Deep understanding of both online and offline marketing channels and their creative best practices.
- Proficient in harnessing AI tools for content generation, performance analysis, and workflow optimization.
- Analytical mindset with experience in data-informed creative strategy.
- Exceptional project management skills, adept at juggling multiple priorities in a dynamic environment.
- Superior communication skills focused on empathy, transparency, and audience adaptability.
Preferred Qualifications
- Creative leadership experience in performance marketing in both in-house and agency roles
Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here.
Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here.
For US based candidates, the base pay ranges for a successful candidate are listed below.
CA, NY, CT, NJ
$190,000—$211,000 USD
WA
$183,000—$203,000 USD
OR, DE, ME, MA, MD, NH, RI, VT, DC, PA, VA, CO, TX, IL, HI
$175,000—$194,000 USD
All other states
$158,000—$175,000 USD
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