Copywriter - Digital & Demand Generation

We’re looking for problem solvers, innovators, and dreamers who are searching for anything but business as usual. Like us, you’re a high performer who’s an expert at your craft, constantly challenging the status quo. You value inclusivity and want to join a culture that empowers you to show up as your authentic self. You know that success hinges on commitment, that our differences make us stronger, and that the finish line is always sweeter when the whole team crosses together.

Are you a wordsmith who thrives on turning complex ideas into compelling, concise copy? Alteryx is seeking a talented and driven Copywriter – Digital & Demand Generation to join our high-performing Demand Generation team. You'll play a critical role in driving engagement, clicks, and conversions across our campaigns, helping us achieve ambitious growth goals.

At Alteryx, we believe that analytics can empower all employees to make faster, more insightful, and more confident decisions — regardless of technical skill level. With our low-code, no-code platform and easy drag-and-drop capabilities, everyone can move on from report building and say hello to data storytelling.

We're looking for someone who can translate our mission and value into sharp, on-brand messaging that captures attention and drives action.

What You’ll Do:

• Write high-impact, on-brand copy for demand generation activities, including digital ads, emails, landing pages, and other short-form content.

• Translate complex, data-rich content into clear, compelling messages that articulate our value to customers in the analytics and AI space.

• Optimize copy to drive action, improve click-through rates (CTR), and engagement metrics.

• Collaborate closely with campaign strategists, brand, graphic designers, and product marketers to develop messaging that aligns with Alteryx's brand voice and resonates with targeted B2B audiences.

• Partner with web team to create and optimize content that enhances user experience across the website and landing pages.Familiarity with SEO.

• Work with regional marketing and localization teams to globalize programs, ensuring content resonates across various markets while maintaining brand consistency.

• Own A/B tests on copy to identify winning approaches and refine ongoing campaign performance.

• Stay current on trends in B2B SaaS marketing and the data, analytics, and AI landscape to inform content strategies and ensure relevance.

• Deliver copy with speed and precision while maintaining the highest level of quality and consistency.

• Experience using AI tools to speed production, personalization and iteration of content.

What You’ll Bring:

• 5+ years of professional writing experience at a scaling B2B SaaS company, with a proven track record in crafting short-form content and understanding the unique challenges and opportunities of the space.

• Creativity and a knack for developing innovative, engaging copy that stands out and captures readers’ attention and driving leads.

• Fluency in the data, analytics, and AI space, with an ability to convey technical concepts in a relatable, customer-centric manner.

• A sharpened sense for what works online, with demonstrated success in creating copy that drives results across paid ads, email, and web.

• Knowledge of marketing funnels and experience tailoring messaging to specific stages of the buyer’s journey.

• A passion for precision, with immaculate grammar, spelling, and adherence to style guides.

• A track record of testing and iterating copy based on performance data.

• Strong collaboration skills and the ability to work effectively within a team environment.

• Comfort in a fast-paced, deadline-driven environment where priorities may shift quickly.

Why You’ll Love This Role:

• You’ll have a direct impact on Alteryx's growth by producing copy that connects with customers, drives decision-making, and delivers measurable outcomes.

• Work alongside a team of innovative marketers who are passionate about pushing the boundaries of demand generation.

• Gain exposure to cutting-edge advances in data, analytics, and AI by being at the heart of the action.

• Thrive in an environment that values creative input, results, and mutual respect.

Compensation:​

Alteryx is committed to fair, equitable, and transparent compensation.

The base salary range for this role is between $110,000 - $140,000 factoring in locations such as New York, California, Texas, DC, North Carolina, and Florida. Final compensation will be determined by various factors such as your relevant work experience, education, certifications, skills, and geographic location. 

In addition, you may be eligible for other compensation, such as a bonus. Employees may also be eligible for a wide range of other benefits, including medical, retirement, financial, wellness, time off, employee discounts, and others.

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Find yourself checking a lot of these boxes but doubting whether you should apply? At Alteryx, we support a growth mindset for our associates through all stages of their careers. If you meet some of the requirements and you share our values, we encourage you to apply. As part of our ongoing commitment to a diverse, equitable, and inclusive workplace, we’re invested in building teams with a wide variety of backgrounds, identities, and experiences.

Benefits & Perks:

Alteryx has amazing benefits for all Associates which can be viewed here.

This position involves access to software/technology that is subject to U.S. export controls. Any job offer made will be contingent upon the applicant’s capacity to serve in compliance with U.S. export controls.