Bungie is seeking a Sr Brand Manager to support and scale Destiny 2 as a leading live service game. Reporting directly to the Principal Brand Manager for Destiny, this role will focus 100% on Destiny 2—managing near-term marketing execution, driving player-first creative alignment, and shaping Destiny’s brand presence across global touchpoints.
This is a highly cross-functional role requiring strong creative instincts, operational rigor, and a deep understanding of live games. You will work daily with product leads, marketing, creative teams, publishing partners, and community leaders to bring Destiny 2’s seasonal and expansion content to life through clear messaging, compelling trailers, and player-centric campaigns.
RESPONSIBILITIES
- Own vertical components of the day-to-day execution of brand marketing plans for expansions, seasons, and live events—including creative briefs, key messaging, approvals, and milestone alignment.
- Collaborate with the Principal Brand Manager, Product Marketing, and cross-functional partners on go-to-market planning, campaign development, and content rollout across all channels.
- Translate creative strategy into effective marketing briefs across trailers, key art, promotional assets, and brand campaigns—ensuring they ladder up to Destiny 2’s brand promise and player fantasy.
- Manage review cycles across creative, business, and legal functions to ensure smooth execution and timely delivery of brand assets.
- Act as a steward of Destiny 2’s visual and verbal identity—supporting creative partners with brand documentation, guidance, and real-time feedback.
- Work closely with Creative Studios to ensure marketing assets are aligned with campaign goals and adhere to Destiny’s tone, look, and player expectations.
- Analyze player behavior, campaign performance, and community sentiment to inform messaging, positioning, and future content plans.
- Coordinate with Consumer Products, Community, Social, and Influencer teams to ensure cohesive campaigns across all touchpoints.
REQUIRED SKILLS
- 6-8 years in a marketing or brand management role within gaming, entertainment, or consumer products
- Experience supporting or leading tactical marketing execution for live service games or equivalent content pipelines
- Proven ability to manage multiple workstreams in a fast-paced environment
- Strong copywriting instincts and experience developing creative briefs and brand positioning
- Familiarity with creative review processes, production timelines, and cross-functional collaboration
- Excellent communication and presentation skills
- Organized, detail-oriented, and proactive with follow-through
- Knowledge of Destiny 2, its world, players, and community
NICE-TO-HAVE SKILLS
- Experience with seasonal or expansion-based content marketing
- Previous work with creative agencies, internal production teams, or consumer research
- A strong personal interest in gaming and online player experiences
Listed below is this role's base pay range within the greater Seattle area. In other locations approved for remote work by Bungie and our external resource vendors, this pay range may be adjusted to the local market and some roles may be classified as non-exempt (hourly),
This range is determined by an array of factors, including training, transferable skills, work experience, business needs, and market demands. Additionally, it is subject to change and may be modified in the future.
All benefits, perks, and time off are provided by and at the discretion of external resource partner(s). For more information, please visit: Worker Help Center - Help Center (tcwglobal.com)
Bellevue Pay Range
$126,000—$145,000 USD
So you don't meet every requirement listed in this job description? Do you think your experience level is not where it needs to be? Studies show that members of certain underrepresented groups are less likely to apply to jobs unless they believe they meet every single qualification. Bungie is focused on building a diverse, inclusive, and equitable workplace. If you're interested in this position but your past experience doesn't line up perfectly with every qualification in the job description, we want you to apply anyway. The right role for you may be right around the corner!
Most Bungie full-time employees will adopt a digital first approach allowing remote work in Bungie approved locations (outside of positions identified as 100% onsite in Bellevue/Seattle, or individuals preferring a hybrid/flex environment). Prospective full-time employees who are located outside of a Bungie approved state will need to establish residency in an approved state within 45 days of their start date. Contractors will follow a digital first approach adhering to the location guidelines agreed upon by our third-party employer/vendor and Bungie. Bungie’s remote policy is subject to change at the company’s discretion.
Top Skills
Bungie Bellevue, Washington, USA Office
Bellevue, WA, United States
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