The Pokémon Company International
Community Specialist, Livestreaming
Get to know The Pokémon Company International
The Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing, marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children's entertainment properties in the world.
Learn more online at corporate.pokemon.com and pokemon.com.
Get to know the role
- Job Title: Community Specialist, Livestreaming
- Job Summary: As part of the larger Brand Communications organization, the Community Marketing & Livestreaming team is responsible for utilizing owned channels to inform, entertain and establish two-way communications with Pokémon’s players and fans. The Community Specialist (Livestreaming) role will be one of the primary owners of Pokémon’s live streaming strategy and channels. They will be responsible for supporting our business and growing our audiences by investing in the strategy and programming for our streams.
- FLSA Classification (US Only): Exempt
- People Manager: No
What you’ll do
- Grow or create Pokémon’s livestreaming presence on all relevant broadcast platforms to establish the brand as a leader in those spaces, including (but not limited to) Twitch, YouTube, Instagram, X/Twitter, Facebook and TikTok
- Create and execute on an “always on” content calendar to maintain an engaged fanbase all year long around our key products and experiences, including (but not limited to) animation, the Pokémon Trading Card Game, competitive play, esports and more
- Collaborate with vendors, external partners and internal stakeholders to create tools that help our community connect and enjoy Pokémon broadcast content
- Interpret and analyze the performance of our live broadcasts, including regular reporting for our broadcast ecosystem health overall and setting and driving KPIs to nurture Pokémon’s streaming audience
- Ideate and execute on innovative ways to attract new and lapsed fans to our broadcast channels, diversifying our content and ensuring Pokémon provides a safe space for everyone
- Track and report on audience sentiment around Pokémon’s live broadcasts, informing our livestream content strategy and the ways in which we can improve upon it
- Implement esports best practices and industry standards to help improve the experience for spectators of our competitive broadcasts
- Partner with our moderation team to create a safe, civil space for our community in all our livestream chat rooms
- Foster and assist in the creation of what a healthy community landscape looks like for the business
What you’ll bring
- Three (3) to four (4) years of related professional experience
- In-depth knowledge and understanding of livestream platforms (Twitch, YouTube, TikTok, Facebook, Twitter, etc.) and how they can be leveraged to achieve business goals
- The ability to strategically build out and maintain an ecosystem of owned broadcasting channels for a large brand
- Expertise in current tech and related best practices in the creation of tools and features that support more engaging, interactive livestreams
- Experience developing original content for livestream audiences.
- Strong knowledge of the hurdles and opportunities present in growing a large brand’s presence on broadcast platforms
- Understand the highly competitive landscape of live broadcast platforms and content, with the necessity for some weekend work to support an ongoing livestream calendar
- Expert in current topics and trends within the larger livestreaming community, including evolving live moderation policies and recognition of how changing sentiment and perspectives impact our owned content
- Experience creating, implementing, measuring and reporting on campaign and content performance
- Avid Pokémon player and fan, with knowledgeable and deep expertise in the franchise is a huge plus
- Experience in launching and/or growing an esports audience is a huge plus
- Experience working within strict brand and/or legal guidelines is a plus
- Experience in planning and executing on a product launch is a plus
- Ability to travel 5 -10%
- Bachelor’s Degree in Marketing, Communications, Public Relations, or related field is a plus
#LI-CK1 #LI-Hybrid
Base Salary Range: For this role, new hires generally start between $85,000 - $100,000. per year. The full range is $85,000 - $126,000 per year. This range is applicable for the labor market where the role is intended to be hired. The final base salary is directly related to the candidate’s qualifications and professional experience uniquely.
How you’ll be successful
- Passion for Pokémon: Develops an understanding of the Pokémon brand, the impact it has on our people, culture, business, fans, and communities, and applying that knowledge and passion to everything you do.
- Challenging the Expected: Approaches challenges with curiosity and creativity, embracing the possibility of failure as an opportunity to learn something new, develop innovative ideas, solve complex problems and identify unique opportunities.
- Integrity and Respect: Demonstrates integrity and respect by leading with empathy, listening to others, seeking out different perspectives, and taking personal responsibility for decisions, actions, and results.
- Dedicated to Quality: Takes ownership to maintain and promote high standards, looks for new ways to learn and improve, and embraces a growth mindset to seek and apply feedback from others in an effort to continuously improve.
- Building Relationships: Develops and strengthens relationships, adopting a “team first” mentality and working collaboratively to solve problems and meet shared goals.
- Delighting Customers: Listens and understands the interests and needs of our customers and stakeholders, making them feel heard and important, and embracing these learnings to continue delivering a unique Pokémon experience.
What to expect
- An innovative culture driven by impact, delivering meaningful outcomes.
- Company events that celebrate the spirit of Pokémon.
- Competitive cash-based compensation programs.
- 100% employer-paid healthcare premiums for you.
- Generous paid family leave.
- Employer-paid life insurance.
- Employer-paid long and short-term income protection insurance.
- US Employees: 401k Employer Matching.
- UK/IRE/MX Employees: Pension Employer Contributions.
- Fitness reimbursement.
- Commuter benefit.
- LinkedIn learning.
- Comprehensive relocation package for certain roles.
- Hybrid work environment.
The above statements are intended to describe the general nature and level of work being performed by people assigned to this role. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required. Employees may be required to perform duties outside of their normal responsibilities from time to time, as needed. For roles in the United Kingdom, candidates will need the right to work. In some cases, and for some roles, the Company may be able to arrange a visa. For roles in Ireland, this role requires candidates to have the right to live and work in the Republic of Ireland. However, we welcome applications from all nationalities and may consider supporting an employment permit application, in appropriate and suitable cases.
The Pokémon Company International is committed to the inclusion of all qualified applicants for consideration in our job application process. If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview, or to otherwise participate in the hiring process, please contact the Talent Acquisition team at accommodationrequest_ta@pokemon.com.
Top Skills
The Pokémon Company International Bellevue, Washington, USA Office
TPCi is in a trendy area with plenty of bars and restaurants. Plus, the office is easy to get to with various train and bus stops being close by.
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