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Abnormal Security

Brand Manager

Sorry, this job was removed at 12:35 p.m. (PST) on Wednesday, May 07, 2025
In-Office or Remote
8 Locations
In-Office or Remote
8 Locations

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About Us

We’re not just another B2B software company—we’re something else entirely. We're building a first-of-its-kind platform in cybersecurity and rewriting the rules for what B2B can look, feel, and sound like. Our product is category-defining. Our brand is the multiplier.

Now, we’re building an in-house Brand & Creative team to match our ambition—and we’re hiring our first Brand Manager to help drive it forward.

The Role

This is not your typical Brand Manager role. You won’t just “manage” the brand—you’ll help architect it. You’ll work at the intersection of creative, marketing, and measurement, driving cross-functional brand initiatives while building the systems and frameworks that scale perception as fast as we scale revenue.

You’ll be a founding member of the brand function with a front-row seat to everything: product launches, brand campaigns, category creation, executive comms, top-of-funnel strategy, and IPO brand readiness.

This is a rare opportunity to help shape one of the most influential B2B brands of the decade—and grow as the company grows.

What You’ll Do

  • Own brand campaign execution across channels—web, paid, content, email, social, field, and partner—collaborating closely with creative, marketing, and product teams.
  • Define and operationalize brand measurement frameworks to track awareness, perception, share of voice, and creative impact over time.
  • Translate brand strategy into actionable programs, connecting big ideas to channel-level execution.
  • Lead cross-functional brand initiatives, from product launches and GTM moments to research and event activations.
  • Establish scalable processes for brand governance, creative QA, and rollout across internal teams and external partners.
  • Support the creation of brand dashboards, reporting on both creative health and business impact.
  • Partner with media, performance, and comms teams to ensure brand work drives awareness, consideration, and category leadership.
  • Be a cultural translator—ensuring our brand stays consistent, distinct, and loud across regions, audiences, and teams.

Who You Are

  • 4–6 years of experience in brand marketing, brand management, or creative operations—ideally in B2B tech or cybersecurity.
  • Equal parts doer and strategist—you can build the slide deck and the operating model behind it.
  • Deeply collaborative, hyper-organized, ready to leave your ego at the door.
  • Comfortable translating brand strategy into cross-functional execution plans.
  • Analytical enough to speak measurement, creative enough to speak brand.
  • Energized by zero-to-one environments, ambiguity, and first-of-its-kind challenges.
  • Excited by the idea of building the brand function from the ground up.

Bonus Points If You:

  • Have experience working with or around cybersecurity audiences (CISOs, SOC teams, developers, etc.)
  • Have launched or helped scale a brand during a high-growth or IPO phase
  • Have built brand measurement frameworks or worked with tools like brand lift studies, share of voice platforms, or creative analytics dashboards
  • Have partnered with media, demand gen, or content teams to make brand work measurable and impactful

Why This Role Matters

You’ll help define what modern B2B branding can be—not just by making us look good, but by helping us measure and grow our impact. You’ll be a founding force in a high-growth brand team and help take us from breakout startup to global player.

Perks & Benefits

  • Competitive salary + pre-IPO equity
  • Health, vision, and dental
  • Opportunity to grow into a senior leadership role as the brand team scales
  • Leadership team that sees brand as a growth lever—not a nice-to-have

This is the kind of role people look back on and say: “That’s where it all started.”
Let’s build something legendary.

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