The Brand and Marketing Lead will drive brand awareness and community growth, lead marketing activities, build PR relationships, and manage content marketing efforts.
The Web 3 is arriving, bringing a new wave of change to the Internet. Matters Lab is committed to building a freer and fairer creator ecosystem in the Web 3 world: one that is in control of data and ownership while realizing the co-creation of content and reaping the rewards of digital assets.
Are you a savvy marketer who enjoys community building? Do you like working on digital campaigns and love the idea of building a new brand on the forefront of cutting-edge tech? Matters Lab is a massively popular web3 platform and we are growing. We are looking for a brand and marketing lead to join our team, where you will attract more followers into the world of web3 while making more friends here as the representative of Matters.
About the role
- Lead all branding &marketing activities to drive brand awareness and social media growth
- Build PR relationships for media coverage
- Lead the design and production of captivating content for content marketing, campaigns, and business development
- Bring a data-driven approach to content marketing, think up cool marketing campaign ideas, and execute
- Manage relationships with ecosystem projects and teams
- Build online communities and media matrix from the ground up
You may be a fit for this role if you have...
- At least 2 years Experience in a multimedia marketing role or related fields, with direct hands-on responsibility with a variety of content deliverables
- Demonstrated ability to develop and execute viral marketing campaign ideas
- Experience building and leading teams in a start-up environment
- A creative eye with experience in developing and evolving content and brand strategies
- Always on the lookout for synergies both in and outside the Matters ecosystem
- Native English speaker
- Self-driven and stress management ability. There is no micro-management at Matters. We believe that our teammates can drive themselves and help each other. A startup requires breaking through the barriers, which means challenges, growth, hard work, and stress. So we hope you are ready to meet the challenges and feel excited about them.
Bonus points if you…
- A passion for Web 3, blockchain, and creator economy, is a strong plus
- Experience in internet and crypto & blockchain companies is a plus
Top Skills
Branding
Content Marketing
Digital Marketing
Pr
Social Media
Similar Jobs
Big Data • Cloud • Information Technology • Software • Database • Analytics • Big Data Analytics
Lead strategic product marketing functions at Starburst, aligning messaging with company strategy while managing a skilled product marketing team and collaborating with cross-functional leadership.
Top Skills:
B2B SoftwareData Management
Marketing Tech • Social Media • Software • Analytics • Business Intelligence
The Director of Events leads the event strategy for brand engagement and revenue growth, managing a team and collaborating with sales and marketing. Responsibilities include event execution, KPI tracking, and mentorship within a fast-paced environment.
Top Skills:
6SenseAsanaMarketoSalesforce
Edtech • Enterprise Web • Social Impact • Software
The Manager of Brand Marketing will develop and execute strategies to enhance brand awareness and engagement, conduct market research, and lead cross-functional collaborations to create effective marketing campaigns.
Top Skills:
Marketing Analytics
What you need to know about the Seattle Tech Scene
Home to tech titans like Microsoft and Amazon, Seattle punches far above its weight in innovation. But its surrounding mountains, sprinkled with world-famous hiking trails and climbing routes, make the city a destination for outdoorsy types as well. Established as a logging town before shifting to shipbuilding and logistics, the Emerald City is now known for its contributions to aerospace, software, biotech and cloud computing. And its status as a thriving tech ecosystem is attracting out-of-town companies looking to establish new tech and engineering hubs.
Key Facts About Seattle Tech
- Number of Tech Workers: 287,000; 13% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Amazon, Microsoft, Meta, Google
- Key Industries: Artificial intelligence, cloud computing, software, biotechnology, game development
- Funding Landscape: $3.1 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Madrona, Fuse, Tola, Maveron
- Research Centers and Universities: University of Washington, Seattle University, Seattle Pacific University, Allen Institute for Brain Science, Bill & Melinda Gates Foundation, Seattle Children’s Research Institute
