Concept? Check. Design? Check? A developed product? Check. It’s time for the product launch.
That’s where go-to-market teams come in. Sales, marketing, customer success and product teams work together to launch a product and use marketing and sales strategies, plus customer service, to ensure a product sells and surpasses the competition.
At Skilljar, that product is a customer education platform. Companies like Asana use Skilljar to further their own product adoption and turn their customers into product experts. Skilljar’s go-to-market teams are focused on enabling its customers to educate their own through every part of the company journey.
As Skilljar continues to develop its product and bring it to market, it's looking for engineers and sales professionals to join its team. Built In Seattle found out the characteristics candidates need to succeed and what they can look forward to in 2023.
Room to grow: Skilljar is in a high-growth phase, so there’s plenty of room for people to shape the organization. Those who find success at the company are genuine. “They need to have conviction in their ideas and not be scared to bring them to the table,” Cook said.
Critical expansion: The biggest priority for Skilljar’s go-to-market team is building pipeline and increasing awareness of the organization. Talent management systems with an internal learning management system that can be faced externally have a strong market awareness. But Skilljar is finding success in its outreach. “Educating our buyers on the difference an external-first platform like Skilljar can make to their client retention is critical,” Cook said.
Building momentum: In a single word, Cook describes Skilljar as energetic. That’s because Skilljar is growing fast and employees are supporting and influencing that growth. “The entire team can feel that Skilljar is on the verge of exploding,” Cook said. “We are excited to be a part of it, and we’re building that energy with ourselves and our prospects.”
