On Tuesday, Seattle-based Bulletproof 360 announced it raised $13 million in a growth capital funding round led by Beliv.
People who like to stay up-to-date on the latest health and dietary trends have likely heard of Bulletproof. Since launching in 2013, the company has built a popular health and wellness brand that addresses specific health and wellness concerns. Bulletproof prioritizes things like high consumption of healthy fats, promoting brain health through diet, boosting immunity, anti-aging and so on. The company was founded by self-proclaimed “biohacker” Dave Asprey.
Bulletproof also promotes the health benefits of certain ingredients it uses, like collagen protein and MCT oil. The company says it bases its products on the latest scientific studies in the nutrition community, Although, it’s worth noting that the Bulletproof diet has received mixed reviews from critics.
Bulletproof is most well known for its “Bulletproof coffee,” which includes butter and MCT oils in order to fight hunger pangs in the morning and increase alertness. But the company also sells other products, like protein bars, protein powders and various supplements.
The company says that it has seen an increase in demand as the COVID-19 pandemic has more consumers making deliberate choices about their health. It plans to use these new funds to invest in creating new products and expand its omnichannel presence. For example, the company has a “Bulletproof Radio” podcast with downloads in the millions.
“We’re poised to capture the market opportunity and appreciate the support from investors as we continue to expand our Bulletproof portfolio of products and share them with a wider consumer audience,” CEO Larry Bodner said in a statement. “This new investment will allow us to fuel continued growth.”
