Selling on e-commerce sites like Amazon and eBay was once seen as a side hustle to get rid of wanted items or make a few bucks. Now, with the right products, selling on those sites can be a multi-million dollar business. Scaling these companies and brands, however, requires marketing, logistics and distribution knowledge.
Cap Hill Brands was founded in 2020 to help budding companies selling on Amazon leverage the site and increase a brand’s revenue. Last week, Cap Hill Brands raised $100 million in a Series B round led by BlackRock, according to GeekWire, to continue helping brands scale.
The Seattle-based company was founded at a time when Covid-19 lockdowns and stay-at-home orders led to skyrocketing e-commerce sales. During that time, Cap Hill Brands managed to acquire several brands selling its products on Amazon. Today, the company’s portfolio includes Butterfly Craze, merka and LilGadgets, to name a few.
Cap Hill Brands is often referred to as an Amazon aggregator. It acquires well-performing e-commerce brands to optimize the business and continue selling its products on Amazon and other e-commerce sites. In turn, Cap Hill Brands manages everything from the supply chain to marketing and warehousing needs.
Often Amazon aggregators acquire a company and completely restructure the brand. Cap Hill Brands, however, is open to having founders remain employed with the brand even after the acquisition.
According to GeekWire, Cap Hill Brands will use the new funding for more brand acquisitions. The company has also made several executive hires in recent months.
