When Netflix announced that it would be introducing a subscription tier with advertisements, subscribers went into an uproar against the idea. This week, the streaming giant gave further details on what the ad tier will look like and also announced a partnership with Microsoft to launch the service.
According to a release, the ads for Netflix’s new subscription model will be provided through Microsoft’s platform. The platform, similar to other advertising services, will display marketers’ ads to Netflix customers while they stream shows and movies.
“Microsoft has the proven ability to support all our advertising needs as we together build a new ad-supported offering. More importantly, Microsoft offered the flexibility to innovate over time on both the technology and sales side, as well as strong privacy protections for our members,” Greg Peters, Netflix COO, said in a statement.
With the addition of the ad-supported subscription service, Netflix will still offer its standard and premium plans. The ad-supported offering will be the least expensive option.
“It’s very early days and we have much to work through. But our long-term goal is clear: more choice for consumers and a premium, better-than-linear TV brand experience for advertisers. We’re excited to work with Microsoft as we bring this new service to life,” added Peters.
By offering a cheaper plan offset by ads, the streaming company hopes to attract more customers, according to reporting from CNBC.
