Healthcare is a double-edged sword and a vital resource. People switch their careers for better insurance coverage. Adults dread turning 26 years old because they can no longer stay on their parents’ policy. High deductibles still have to be met and reimbursement can take an impressively long time.
Estimated to be a $297 billion industry by 2022 according to Allied Market Research, getting lost within the healthcare information technology market is not an uncommon feat. It’s an unfamiliar territory with no guidebook to rely on for a streamlined experience.
The average insurance provider wait time has only gotten longer because of the pandemic, which turns a simple phone call into an afternoon or multi-day chore even to gather some basic information. And yet implementing new features that could make the healthcare process more user-friendly has fallen by the wayside.
Like adapting an outdated medical practice when a scientific breakthrough strikes, Seattle-based companies have started applying the same process to fill in the cracks failing the healthcare patient experience. With employees working remotely and no human resources office to conveniently visit during a lunch break, providing data-driven solutions to users on demand is one of the many ways local tech is making an impact.
We sat down with Healthcare Management Administrators to discuss the launch of their new customer portal and why an enriching member experience makes all the difference.
Healthcare Management Administrators (HMA) members can access their policy, connect with the customer care team and review changes on their account in one place using HMA’s remodeled user platform. In a year where people are reflecting on well-being and health at every turn, having essential medical information at the ready is a welcome relief.
What is one of the most important focuses for your business in the coming months?
We are in the final stretch of releasing a brand-new customer web portal in the next few weeks. Our combined teams of quality assurance, development, analysts and project managers have been working tirelessly to create a new website to replace our current site.
We are very excited for this release as it will give our customers better, easier ways to navigate their healthcare. Our main focus is putting a product out there that meets the highest quality standards our customers expect from us.
“Our main focus is putting a product out there that meets the highest quality standards our customers expect from us.”
What impact will this have on the business and/or your industry?
Our new web portal will provide an easier way for users to view and manage their healthcare benefits and spending. Upon logging in, users will be greeted with a refreshed user interface with links to access their benefits, deductibles and other useful features.
Users will be able to view their deductibles, submit or view claims, and have easier ways to get in touch with our customer care team. Overall, these changes in our new web portal help our company continue to put people first and enrich the lives of the members we serve.
