The marketing industry is often seen as nonessential in tech; however, the two sectors complement each other in various ways that have provide mutual benefit. On the tech side, marketers use a mix of creative and technical strategies to increase brand awareness, explain complex tech products, and most importantly, lure in potential customers. Seattle is filled with many top marketing companies that work adjacent to tech; here are some of the top ones to know.
Top Seattle Tech Marketers
- New Engen
- Discuss.io
- Ripl
- ExpertVoice
- UviaUs
Top Seattle Tech Marketers to Know
Founders Dave Atchison, Justin Hayashi and Jean-Guy Speton started New Engen to scale the marketing efforts they honed at Seattle startup prodigy Zulily. Its platform incorporates artificial intelligence to see what’s driving success and what’s not, and create campaigns across social media, search, display ads and e-commerce platforms. New Engen also offers creative services like photography, videography and web design. Headquartered in Seattle, New Engen has offices in San Francisco, New York, Dallas and Charlotte.
Discuss.io brings focus groups into the digital age, connecting marketers with everyday people through videoconferencing. Businesses can find and recruit participants through the platform, conduct conversations in groups or through one-on-one sessions and share the results across an organization. Marketers don’t have to leave the office, and participants don’t have to leave their homes. Moderators facilitate discussions, while observers can watch and listen invisibly, and the platform will keep a searchable archive of conversations for future reference.
Ripl’s mobile app is designed to help small businesses build their brands across social media platforms in the same way that large companies with multi-million dollar marketing budgets do. Using the platform, small businesses can create eye-catching videos, slideshows and collages, and use music and fonts that match their brands. The app also provides personalized advice and analytics to help guide users through their marketing efforts.
ExpertVoice puts trusted experts and influencers from a variety of outdoor and wellness categories — everything from yoga and outdoor survival to hunting and beauty — at the disposal of brands. Businesses have the opportunity to educate and engage with these experts, who then become more likely to provide a knowledgeable recommendation about the products they try. Headquartered in Salt Lake City, the company also has offices in Oakland, California and on Kirkland’s Lake Washington Boulevard NE.
UviaUs is an experiential marketing company specializing in fusing storytelling with multi-sensory digital technology. The company offers conceptual, graphic and industrial design services, video production and fulfillment solutions. Founded in 2012, UviaUs specializes in delivering handheld video marketing campaigns, literally putting a video in a viewer’s hands.
